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Intimates Brand Parade to Shutter After 6 Years

The Gen-Z favourite known for its undergarments and inclusive marketing will close on Oct. 28.
Joyous girls in their underwear on a bed with white sheet.
Parade cultivated an online following by embracing size diversity and accessible pricing. (Parade)

The direct-to-consumer brand Parade will close on Oct. 28, the company known for its undergarments announced on Saturday in an Instagram post.

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