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Andie Acquires Richer Poorer

The two DTC brands will cross sell one another’s products on their respective sites as the combined company aims to reach $100 million in annual sales in the next three to five years.
Marketing imagery from Andie
Swimwear start-up Andie is purchasing apparel company Richer Poorer with cash from its balance sheet. (Andie)

Andie is acquiring apparel label Richer Poorer, the brand announced on Tuesday. The terms of the deal were not disclosed.

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Further Reading

Fashion’s Most Anticipated M&A Hot Spots in 2025

As the year’s M&A wave starts with once-hot legacy labels finding new owners, while buzzy start-ups hold out for higher valuations, BoF breaks down the types of acquisition targets the industry will likely see this year and the stakes for those potential deals.

About the author
Malique Morris
Malique Morris

Malique Morris is Senior E-Commerce Correspondent at The Business of Fashion. He is based in New York and covers digital-native brands and shifts in the online shopping industry.

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