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Oliviero Toscani, ‘Shockvertising’ Pioneer, Dies at 82

The photographer lensed the provocative advertising campaigns — addressing social issues including race, religion, sexuality and war — that helped make Benetton one of the world’s biggest clothing brands.
Italian photographer Oliviero Toscani during a photo shoot at San Felice sul Panaro.
Italian photographer Oliviero Toscani dies at 82. (Getty Images)

Oliviero Toscani, the man behind the shock advertising campaigns that helped make Italy’s Benetton one of the world’s biggest clothing brands, died on Monday at the age of 82, his family said in a statement.

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