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Streetwear Brand Starter Raises $40 Million in New Funding from Chinese Investors

An image from a Starter marketing campaign in China. — An image from a Starter marketing campaign in China. (Starter)

By

Queennie Yang

25 February 2022

The brand, which was originally founded in the US but has found recent success in the China market, has recently raised $40 million in series C financing, led by Chinese investor QY Capital, with other investors including existing shareholders Sequoia China, Dazzle Fashion (a local high-street fashion giant in China) and M31 Capital.

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