Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Longchamp to Invest in China to Revive Sales

By next year, its chief executive said the company aims to outperform growth in the broader luxury industry by increasing its presence in China.
Longchamp collaboration with Mr Bags | Source: Mr Bags
By
  • Reuters

PARIS, France

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON