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China’s Luxury Sales Expected to Remain Flat in 2025, Report Says

The country’s luxury market declined by 18 to 20 percent in 2024 but should move out of negative territory this year, according to consultancy Bain and Company’s latest report.
Shoppers ride an escalator in a shopping mall during China’s Golden Week holiday on Oct. 2, 2021. Getty Images.
Shoppers ride an escalator in a shopping mall during China’s Golden Week holiday on Oct. 2, 2021. (Getty Images)
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China’s luxury market declined by 18 to 20 percent in 2024, marking the end of a period of “exponential growth”, with sales expected to remain flat this year, consultancy Bain and Company said at the launch of its latest ‘China Luxury Report’ on Tuesday.

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