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Chinese Firm Behind 'Amazon Coat' Hits Jackpot in US and Eschews China

With US sales — almost all through Amazon — accounting for 70 percent of total revenue, Kevin Chiu's Orolay puffer jacket is now an unexpected rival to premium brand Canada Goose.
The "Amazon Coat" | Source: @TheAmazonCoat, Instagram
By
  • Reuters

JIAXING, China — When Kevin Chiu left his job in 2012 to try his luck at starting an online apparel business in a rural Chinese city, his main goal was to carve out more time to spend with his wife and newborn child.

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