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Chinese E-Commerce Giants’ Discounting Spree Hits Consumer Brands

Chinese e-commerce giants Alibaba and JD.com have faced increasing competition in recent years from low-cost platforms, such as PDD Holding’s Pinduoduo and ByteDance-owned Douyin.
Alibaba shifts its focus to the estimated 930 million shoppers in lower tier cities in an effort to amp up growth.
Chinese e-commerce giants Alibaba and JD.com have faced increasing competition in recent years from low-cost platforms, such as PDD Holding’s Pinduoduo and ByteDance-owned Douyin. (Shutterstock)

Quarterly earnings reports from Chinese

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