Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

China E-Commerce Giants Head to Countryside for New Customers

Singles’ Day on Nov. 11, marks the biggest shopping promotion of the year for both Alibaba and JD as consumers outside the megacities are opening their wallets more.
Source: Flickr/Hinglish
By
  • Bloomberg

BEIJING, China —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON