Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Chinese E-Commerce Giants Entice Cautious Consumers With Steep Mid-Year Discounts

JD.Com, Tmall, Pinduoduo and others are competing fiercely in the country’s first major shopping festival after the pandemic.
An advert for the 618 shopping festival in China.
An advert for the 618 shopping festival in China. (CFOTO/Future Publishing via Getty Image)

China’s e-commerce platforms are competing fiercely in the country’s first major

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Luxury Set for a ‘Bumpy Ride’ in China

Beijing’s Covid-19 policy shift will give the sector a boost in 2023 but a surge in infections and sluggish economic growth could dampen the recovery after an uplift from Chinese New Year.

In This Article

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON