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H&M Faces Boycott Calls in China Over Xinjiang Cotton Ban

The brand can no longer be found on China’s major e-commerce platforms, following an uproar on social media about its decision not to use cotton sourced from the Xinjiang region.
H&M Store, Beijing. Shutterstock.

A row has erupted on Chinese social media platform Weibo after screenshots of a statement from H&M, which details its commitment to stop using cotton from the Xinjiang region due to alleged forced labour concerns, were widely shared. Many users have called for a boycott of the retailer and for H&M to “get out of the Chinese market”.

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