Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Big-Spending Chinese Shoppers Are Splurging on Luxury at Home, Not Abroad Anymore

Though Chinese tourists are slowly traveling abroad again, analysts surveyed by Bloomberg say the share of their shopping taking place overseas won’t be returning to its heyday.
Shoppers queue outside Hermès.
Though Chinese tourists are slowly traveling abroad again, analysts surveyed by Bloomberg say the share of their shopping taking place overseas won’t be returning to its heyday. (Shutterstock)

China’s big-spending shoppers are back, to the relief of the global luxury industry. But in a pandemic-era shift, they’re doing more of their spending at home, even with mainland borders open again — and the consequences for foreign destinations and brands once reliant on deep Chinese pockets could be dire.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics
Location

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from China
On-the-ground intelligence and insights from the world’s largest fashion market.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON