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Anta Sports to Acquire Chinese Athleisure Brand Maia Active

The Shanghai-based label, which frequently draws comparisons to Lululemon, is popular for female activewear and loungewear,
Three models on the beach hold a surfboard while wearing Maia Active clothes.
Maia Active is designed specifically for the Asian female figure. (Maia Active)

Leading Chinese sportswear group Anta Sports said it has agreed to acquire a majority stake in the female athleisure brand Maia Active, purchasing 75.13 percent of the start-up for an undisclosed amount.

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About the author
Tiffany Ap

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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