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The US-based beauty chain launched digital innovation fund Prisma Ventures, which will invest $20 million in emerging technology start-ups with the potential to shape retail experiences online and in-store. The firm, whose founding was first announced at Ulta Beauty’s Analyst Day in Oct. 2021, will focus on early-stage start-ups in personalised and data-driven technology; tech-powered custom beauty and in-store services; augmented reality, virtual reality and the metaverse and social commerce.
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