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The Impact of The Wellness Industry on Ethiopia’s Frankincense Trees Laid Bare

Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction.
Demand for the popular health and beauty ingredient and aggressive illicit harvesting practices is driving the frankincense tree to the brink of extinction. (Getty Images)

In a corner of Covent Garden, well-heeled Londoners and tourists browse the range of frankincense products sold by a leading cosmetics brand while they drink a complimentary rose and berry tea. Amid the aromatic resin sheathed under glass, shoppers can buy “age-defying” serums, creams and essences, and tablets to strengthen brittle nails and hair.

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