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Shiseido Expects Profit Rebound After Drunk Elephant Writedown

Shiseido Co. said it expects to return to operating profit this year after posting its first loss in decades in 2025 due to a writedown of the Drunk Elephant brand.
In the past five years, Shiseido has become increasingly reliant on the unstable China and travel retail segments of its business.
Once a formidable challenger to L’Oreal SA and Estée Lauder Companies Inc., Japan’s largest cosmetics maker is navigating its toughest test in decades. (Hector Retamal )

Shiseido Co

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