Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Seoul Overtakes Paris in Beauty Boom With Dealmakers Rushing In

Private equity funds are paying more attention to Korean cosmetics, with analysts expecting the M&A ‘boom’ to continue throughout the year.
A store employee applying foundation in a Laneige boutique, which is an Amorepacific brand.
Private equity funds are paying more attention to Korean cosmetics, with analysts expecting the M&A ‘boom’ to continue throughout the year. (Getty Images)

As South Korean cosmetics gain popularity in the US, the world’s biggest market for beauty products, personal care startups in the east Asian country are seeing a surge in dealmaking demand.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON