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Selena Gomez Weighs Sale of Cosmetics Brand Valued at $2 Billion

Rare Beauty brought on the bankers to field interest from firms looking to invest in or acquire the company, said the people, who asked to not be identified talking about private discussions.
Selena Gomez celebrates the launch of Rare Beauty's Soft Pinch Tinted Lip Oil Collection.
Selena Gomez has hired advisers to weigh offers for her cosmetics company, Rare Beauty, according to people familiar with the matter. (Getty Images)

Actress and singer Selena Gomez has hired advisers to weigh offers for her cosmetics company, Rare Beauty, according to people familiar with the matter.

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What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


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