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Beauty

Indie Brand Sacheu Beauty Expands C-Suite

The cosmetics brand, best known for its viral peel-off lip stains, has named Michelle Miller and Connie Kim as to lead its marketing and financial operations respectively.
Lip stain pens
Sacheu is well-known for its innovative peel-off lip stain. (Courtesy)
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Sacheu Beauty, the cosmetics brand founded by influencer Sarah Cheung in 2020, has named Michelle Miller as its first chief marketing officer, and Connie Kim as its first chief financial officer. They will both report to chief executive Quinn Roukema.

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About the author
Rachael Griffiths
Rachael Griffiths

Rachael Griffiths is a Senior Editorial Associate at The Business of Beauty. She is based between St Helens and London, and covers beauty, wellness and industry news.

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