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Richemont Creates New Beauty Division, Doubles Down on High-End Fragrance

The luxury group is looking to boost its in-house expertise — a move that could spell trouble for the likes of Coty and Interparfumes, which currently manufactures many of Richemont’s brand fragrances.
A chloe perfume bottle
Richemont’s new beauty division will help its brands that sell fragrances reach “critical mass in this highly competitive field, where scale is crucial,” said group chairman Johann Rupert. (Shutterstock)

Amid a booming luxury fragrance market, Richemont is ramping up investment in the space with the creation of its new Laboratoire de Haute Parfumerie et Beauté division.

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