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Revolution Beauty Rejects Bid From Private Equity Firm, Sources Say

The cosmetic group has rejected a takeover offer from True, a private equity firm, and is now likely to pursue a capital raise from existing shareholders.
Revolution Beauty London
Revolution Beauty, whose products retail online and via high street stores including Boots and Superdrug, kicked off a sale process in May, and in June said it had received proposals from a number of parties. (Shutterstock)

Revolution Beauty has rejected a takeover offer from specialist private equity firm True, leaving the cosmetics group likely to revive a capital raising from existing shareholders, two people familiar with the matter said.

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Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


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