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Reliance’s New Venture Tira Bets on AI Tools to Push Into Sizzling Indian Beauty Market

Tira is betting on new technology like in-store vending machines to dispense free samples of skincare products.
Set of cosmetics for contouring makeup on color background
Reliance’s new venture Tira bets on AI tools to push into sizzling Indian beauty market. (Shutterstock)

Reliance Industries Ltd.

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