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Olaplex’s Sales Continue to Plunge

The company’s specialty retail channel was hit the hardest, reporting a nearly 42 percent drop in sales compared to the same period last year. Olaplex is sold in a number of specialty doors including Sephora.

Olaplex is known as the prestige hair category creator. — The bond building leader reported a 30 percent decline in net sales in the third quarter ending Sept. 30. (Olaplex)

By

Yola Mzizi

07 November 2023

The bond building leader reported a 30 percent decline in net sales in the third quarter ending Sept. 30. The company’s specialty retail channel was hit the hardest, reporting a nearly 42 percent drop in sales compared to the same period last year. Olaplex is sold in a number of specialty doors including Sephora.

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About the author

Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

In This Article

Topics

Beauty:Hair Care

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olaplex

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