Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Olaplex CEO JuE Wong to Step Down

She’ll be replaced next year by former Supergoop CEO Amanda Baldwin. The executive reshuffle comes as sales have slumped at the haircare brand.
Olaplex is known as the prestige hair category creator.
Olaplex CEO JuE Wong to step down. (Olaplex)

Olaplex is replacing its chief executive as the haircare brand confronts a sharp slide in sales.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.


Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON