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Nykaa Acquires Indian Beauty Brand Earth Rhythm

The Indian beauty juggernaut has acquired the local skincare, cosmetics and personal care brand, two years after making a minority investment in it.
A Nykaa private label kiosk at the Mall of Travancore in Thiruvananthapuram, Kerala.
A Nykaa private label kiosk at the Mall of Travancore in Thiruvananthapuram, Kerala. (Nykaa)
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Nykaa, the digital-first Indian beauty and fashion retailer with over 200 stores across the country, announced on Wednesday that it had acquired the clean skincare brand Earth Rhythm. The acquisition follows a previous minority investment in 2022. The companies did not disclose the financial terms of the deal.

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About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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