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Morphe Brand Once Valued at $2 Billion Closing All US Stores

Morphe makeup, which rode the power of social media stars to rapid growth and a $2 billion valuation, said it’s planning to close all its US stores.
Morphe parent Forma Brands is reported to be exploring options to shore up its finances.
Morphe makeup said it’s planning to close all its US stores. (Courtesy)

On Thursday, the company listed about twenty locations on its website. Forma Brands, Morphe’s parent, didn’t respond to a request for comment. Morphe also sells through its e-commerce site and Ulta Beauty.

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