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Milk Makeup Net Revenue Declines 20%

Parent company Waldencast adjusted its year-end forecast amid lacklustre sales for the makeup brand.
St. Vincent was the face of Milk Makeup's fall 2025 campaign.
Musician St. Vincent was the face of Milk Makeup's fall 2025 campaign. (Milk Makeup)

Milk Makeup’s sales plunged in the third quarter, adding to the woes of owner Waldencast, which is undergoing a strategic review of its operations.

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