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LVMH’s Sephora Cuts Around 10% of Staff in China as Woes Deepen

The beauty retailer is laying off hundreds of staff in China as it seeks to revitalise its struggling operations in the world’s second-largest economy, while also seeing departures among senior executives.
Sephora store.
Sephora China has fired both office and store staff while persuading others to resign, according to people familiar with the matter. (Shutterstock)

Cosmetics retailer Sephora is cutting hundreds of staff in China, according to people familiar with the matter, as one of LVMH’s biggest brands tries to turn around a loss-making operation in the world’s second-largest economy.

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