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LVMH Beauty Partners With Sustainable Packaging Company

The conglomerate’s beauty arm has formed a partnership with Origin Materials Inc., a California-based company focused on creating packaging and materials with minimal carbon footprint.
Fenty Beauty is one of the brands in LVMH Beauty's portfolio.
Fenty Beauty is one of the brands in LVMH Beauty's portfolio. (Fenty Beauty)

The conglomerate’s beauty arm has formed a partnership with Origin Materials Inc., a California-based company focused on creating packaging and materials with minimal carbon footprint. As part of the partnership, LVMH Beauty will purchase Origin Materials’ polyethylene terephthalate — more commonly known as PET — which Origin purports is more carbon-negative than other PET alternatives.

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