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Ludivine Pont Named CEO of Santa Maria Novella

Balenciaga’s chief marketeer is leaving the Kering-owned brand to take the reins of the private equity-backed perfume house founded in 1221.
Ludivine Pont has been appointed CEO of Officina Profumo-Farmaceutica di Santa Maria Novella.
Ludivine Pont has been appointed CEO of Officina Profumo-Farmaceutica di Santa Maria Novella. ( Zelinda Zanichelli)

Ludivine Pont has been appointed chief executive officer of Florentine perfume house Officina Profumo-Famaceuitica di Santa Maria Novella.

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