Agenda-setting intelligence, analysis and advice for the global fashion community.
Beauty giant L’Oréal is buying Aesop in a deal that values the brand at $2.5 billion, the largest ever acquisition for the French conglomerate.
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The global market has slowed, but the beauty category remains of interest to financial backers. The Business of Beauty identifies the top targets of the year.
The luxury skin care company, now a certified B-Corp, has been forced to swiftly rethink how it reaches its customers during the pandemic. Chief Executive Michael O’Keeffe lays out its strategy.
The Australian beauty label has built a global business turning over $215 million a year by defying industry norms and embracing cool, but rapid growth could dilute its cult status.
Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
