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L’Occitane Acquires Australian Skin Care Brand Grown Alchemist

L’Occitane Group has taken a majority stake in Grown Alchemist, an Australian natural skin care brand. The terms of the deal were not disclosed.
L'Occitane store in Arles.
L'Occitane store in Arles. (Shutterstock)
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The brand, which was founded by Jeremy and Keston Muijs in 2008, sells anti-aging skin and body care products made from natural ingredients and sold in minimal packaging. L’Occitane said that the acquisition would allow the company to connect with Grown Alchemist’s international customer base, as well expand the brand’s presence in new international markets.

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About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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