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John Legend to Launch Skin Care Brand for People of Colour

The singer-songwriter is the latest celebrity to join forces with Los Angeles-based celebrity business developer A-Frame Brands on a line aimed at targeting specific skin care challenges people of colour face.
John Legend is launching a skin care line.
John Legend is launching a skin care line. (Getty Images)
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John Legend is teaming up with A-Frame Brands — a celebrity business development platform based in Los Angeles and led by investor and former fashion executive Ari Bloom — to launch a brand for those with melanin-rich skin, an underserved skin care market.

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About the author
Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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