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Il Makiage Owner Launches IPO-Linked Digital Security Token

Dubbed “Oddity Token,” and built on Ethereum blockchain, the digital security will convert to discounted shares in Oddity at the time of an IPO.
Il Makiage's Woke Up Like This foundation. Il Makiage.
Il Makiage's Woke Up Like This foundation. (Il Makiage)
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Dubbed “Oddity Token,” and built on Ethereum blockchain, the digital security will convert to discounted shares in Oddity at the time of an IPO. The token is being offered from Apr. 26 to May 11 and will not be tradeable, so investors will have to hold the token — which is embedded with data and smart contracts — until an IPO.

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Joan Kennedy
Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

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