Agenda-setting intelligence, analysis and advice for the global fashion community.
Hailey Bieber’s Rhode Skin brand — which launched June 15 to much fanfare — is being sued by the fashion label Rhode, which was founded in 2014 by Purna Khatu and Phoebe Vickers and is carried by retailers such as Net-a-Porter and Bergdorf Goodman. In it’s court filing, Rhode alleges Bieber’s unauthorised use of the trademarked “rhode,” which is also her middle name, represents a “textbook case of reverse confusion in which a massive junior trademark user threatens to trample a smaller senior user’s mark.”
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