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Hailey Bieber Looks to Beat Beauty Brand Fatigue With Rhode Label

In a market oversaturated with celebrity beauty brands, Hailey Bieber says her brand is “different” from others.
Hailey Bieber looks to beat beauty brand fatigue with Rhode label.
Hailey Bieber looks to beat beauty brand fatigue with Rhode label. (Instagram/@rhode)

Hailey Bieber has grand plans for her skin care label, Rhode, aiming to stand out in an increasingly crowded field of celebrity brands.

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