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E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook

Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.
Group shot of E.l.f. Cosmetics' Cream Glide Lip Liner in Pinky Swear,  O-Face Lipstick in Loud and Glow Reviver Lip Oil in Pink Quartz.
The company raised its full-year outlook to $980 to $990 million in sales for the 2024 fiscal year. (Ben Alsop)

On Tuesday, the beauty company reported an 85 percent year-on-year increase in sales in its fiscal third quarter ending in Dec., reaching $270.9 million.

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