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DSM-Firmenich Unveils New ‘Mind Nose Matter’ Olfactory Exhibition

The showcase translated the company’s global insights consumer study into scent profiles, technologies and fragrances.
Perfumes on a shelf
The purpose of Mind Nose Matter is to identify key trends shaping consumer culture today and translate them for clients in the fine fragrance category. (DSM-Firmenich)

DSM-Firmenich, the Swiss-Dutch fragrance maker, unveiled Tuesday the latest iteration of its Mind Nose Matter exhibition, a showcase of the company’s research, latest fragrance innovations and perfumers.

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Further Reading

Swiss Fragrance Maker Firmenich To Merge With DSM

The manufacturer of perfumes including CK One, Flower by Kenzo, and YSL Black Opium will now be controlled by a Dutch health and wellness manufacturer, with combined revenues surpassing sector-leader Givaudan.

Inside the High-End Perfume Boom

From fast-growing pure players like Amouage and Byredo to top-end launches from luxury's biggest names, the world of niche fragrances is getting a whole lot bigger.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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