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Cult Skincare Brand Dieux Makes Sephora Debut

Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.
A model looking in the mirror wearing Dieux's green logo Forever Eye Mask under her eyes.
Dieux's Forever Eye Mask. (Dieux)

On Tuesday, skincare brand Dieux’s cult eye masks, moisturisers and serum launched online at Sephora, and will be followed by a brick-and-mortar launch into 714 locations on March 6.

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Further Reading

The Face Changing TikTok Skin Care

Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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