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Clean Beauty Is Booming, and Black Consumers Fear Being Left Behind

Though strides have been made in developing nontoxic products marketed to white women, change in the Black haircare market has been slow.

Wella Co. plans an eventual initial public offering as demand from beauty salons for professional haircare products recovers. — Multicultural hair aisles still have few options for Black hair free of harsh chemicals. (Shutterstock)

By

Bloomberg

11 November 2022

When Maeva Heim made the decision to stop chemically straightening her curls after two decades, the search for less abrasive products left her coming up empty. The multicultural hair aisle in her local shop had few if any options for Black hair that were free of harsh chemicals.

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