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Fine Fragrance Brand Amouage’s Sales Lift 48%

The Omani perfume house reported $100 million in retail sales in its first-quarter earnings, with growth led by its owned boutiques and fresh inroads in the US.

Perfume bottles arranged neatly — Amouage takes inspiration from its Omani roots. (Amouage)

By

Daniela Morosini

01 May 2025

On Thursday, Amouage, the luxury perfume line based in Oman, reported a 48 percent increase in sales in its first quarter, reaching $100 million in retail sales. Growth was led by its 17 owned boutiques, which lifted 75 percent, while e-commerce and travel retail increased 52 and 49 percent respectively.

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About the author

Daniela Morosini

Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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Beauty:Fragrance

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