Skip to main content

Latest News & Analysis

Unrivalled, world-class journalism that covers the intersection of business, fashion and technology.
Fashion Week

The Top 10 Shows of the Season

BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.

Fashion Week

The Top 10 Shows of the Season

BoF’s editors pick the best shows from the Autumn/Winter 2026 fashion season.


Marketing

Minimalism Was on Its Way Out. Then Came ‘Love Story’

Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.

Marketing

Minimalism Was on Its Way Out. Then Came ‘Love Story’

Ryan Murphy’s smash hit chronicling the ill-fated romance of Carolyn Bessette-Kennedy and John F. Kennedy, Jr. is reshaping the trend cycle.


Beauty

Ulta Beauty Forecasts Annual Profit Below Estimates

Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.

Beauty

Ulta Beauty Forecasts Annual Profit Below Estimates

Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.


Beauty

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

Beauty

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.


Luxury

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.

Luxury

Hermès ‘Game’ Leaves a Bad Taste

In this week’s High Margin luxury newsletter: A softening resale market for Birkin and Kelly bags poses questions for luxury powerhouse Hermès. Plus, a run on Chanel’s stores during Paris Fashion Week.


Beauty

Exclusive: Brita Invests in Shower Filter Firm Hello Klean

The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.

Beauty

Exclusive: Brita Invests in Shower Filter Firm Hello Klean

The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.


Sustainability

AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions

The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.

Sustainability

AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions

The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.


Luxury

LVMH Names Béatrice Goasglas CEO of Tag Heuer

Goasglas is set to head the luxury conglomerate’s biggest watch label after the sudden exit of former chief executive Antoine Pin in January.

Luxury

LVMH Names Béatrice Goasglas CEO of Tag Heuer

Goasglas is set to head the luxury conglomerate’s biggest watch label after the sudden exit of former chief executive Antoine Pin in January.


Luxury

Marco De Vincenzo Exits Etro

The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.

Luxury

Marco De Vincenzo Exits Etro

The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.


Beauty

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.

Beauty

For Beauty Brands, What’s a Department Store Worth?

In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.


Beauty

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.

Beauty

For Niche Fragrance Makers, Time Is On Their Side

For centuries, perfumers have aged fragrances to get their best scent expressions. More recently, time is becoming a crucial marketing tool.


Beauty

Exclusive: Akt London Enters Sephora

The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.

Beauty

Exclusive: Akt London Enters Sephora

The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.