Member Exclusives
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
Watch Brands Are Piling Into Pricey Sports Deals. Are They Worth It?
Watchmakers ranging from Omega, Breitling, Rolex and TAG Heuer to indie label Norqain are investing millions in blockbuster sports deals but success is not guaranteed.
What Happened to Fashion’s Entry Level Jobs?
With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.
What Happened to Fashion’s Entry Level Jobs?
With hiring slowing and AI reshaping entry-level work, recent graduates are turning to a mix of old-school tactics and unconventional paths to get a foothold.
This Week: Another Tough Quarter for Kering
Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.
This Week: Another Tough Quarter for Kering
Kering’s latest earnings report will likely show another steep sales decline at its largest brand. Plus, New York Fashion Week begins.
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Why Is ‘Influencer’ Still a Dirty Word?
Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
Shein, Nike and Fashion’s Widening Sustainability Gap
Copenhagen Fashion Week’s 20th edition offered promise in pushing fashion’s sustainability agenda from within, defying the wider industry's pullback from the cause. But with fashion’s decarbonisation trajectory offtrack, Shein’s questionable climate targets, paired with labour abuse in Nike and Prada’s supply chains, there’s still a long way to go.
Shein, Nike and Fashion’s Widening Sustainability Gap
Copenhagen Fashion Week’s 20th edition offered promise in pushing fashion’s sustainability agenda from within, defying the wider industry's pullback from the cause. But with fashion’s decarbonisation trajectory offtrack, Shein’s questionable climate targets, paired with labour abuse in Nike and Prada’s supply chains, there’s still a long way to go.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
Why Nike’s DEI Fight Matters
The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.
Why Nike’s DEI Fight Matters
The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.
Estée Lauder Is Having Some Trouble at Home
International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.
Estée Lauder Is Having Some Trouble at Home
International sales at brands like La Mer and Le Labo are improving, but the cosmetics conglomerate is still struggling to connect with American consumers.
How Fashion Is Breaking Through the Super Bowl Noise
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
How Fashion Is Breaking Through the Super Bowl Noise
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Exclusive: The NFL’s Abercrombie Partnership Faces the Super Bowl Test
NFL commissioner Roger Goodell and Abercrombie & Fitch CEO Fran Horowitz spoke to The Business of Fashion about their fashion strategy designed to deepen fandom and cultural relevance while expanding the league’s commercial playbook.
Does Beauty Really Care About the Super Bowl?
While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.
Does Beauty Really Care About the Super Bowl?
While fashion brands have flocked to the big game for activations and sponsorships, cosmetics, skincare and hair care lines have largely sat on the sidelines.
What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.
What Is ‘Ski Care’ and Why Are Beauty Brands Obsessed With it?
Beauty has joined the winter sports rush, pitching skincare and sunscreen as equipment every bit as essential as goggles and poles.