Member Exclusives
Hermès CEO: Couture Plans Are ‘Moving Forward’
The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.
Hermès CEO: Couture Plans Are ‘Moving Forward’
The French leather goods powerhouse is building out a dedicated couture workshop, as part of a push that would reinforce the brand’s artisanal know-how and top-end positioning.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Opinion: In Defence of Fakes
We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.
Opinion: In Defence of Fakes
We’re entering a world where copying isn’t only a compliment, it’s a form of creativity all on its own, argued Felix Salmon.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Merit Isn’t For Beauty Lovers. That’s the Point.
The Millennial beauty label has doubled its sales since 2023 by focusing on an underserved, makeup-ambivalent consumer. But whether that strategy will lead to an exit remains to be seen.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Why Fashion Needs to Stop Sleeping on YouTube
The Google-owned video-sharing service is among the largest entertainment platforms in the world, and a destination for in-depth, long-form content. BoF breaks down how brands can use the site as a world-building tool to attract loyal consumers.
Rachel Scott’s Version of the Proenza Schouler Woman
The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.
Rachel Scott’s Version of the Proenza Schouler Woman
The designer showed her first full collection — filled with relaxed suits and dresses and skirts twisting against perfection — for the New York brand after its founders departed for LVMH’s Loewe.
For Swatch, the Clock Is Ticking on Strategy Overhaul
Once a global pioneer thanks to its affordable, tech-forward plastic watches of the 1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.
For Swatch, the Clock Is Ticking on Strategy Overhaul
Once a global pioneer thanks to its affordable, tech-forward plastic watches of the 1980s, the watchmaker has failed to rekindle innovation since the 2010 death of founder Nicolas Hayek.
Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia
Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.
Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia
Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Drunk Elephant Isn’t Shiseido’s Only Problem
Japan’s largest beauty company posted its first loss in decades after writing down Drunk Elephant. With a turnaround in progress, it needs to revisit its overall brand mix to prove it can — or can’t — evolve.
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Gen Z Has a New Favourite Supplement. Nobody Can Agree How to Sell It.
As fibre surges in popularity among Gen Z, supplement brands are splintering in how they approach public messaging surrounding the nutrient’s wide-ranging benefits — with some purportedly inflating claims and leaning into anti-fat messaging.
Exclusive: InStyle Taps Julia Fox for New Social Media Series
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
Exclusive: InStyle Taps Julia Fox for New Social Media Series
Following the success of its first foray into episodic social media content, 'The Intern,' the publication is launching its second series called ‘The Boss’ with a famous face at the centre
Will the Kering Hope Trade Hold Up?
In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.
Will the Kering Hope Trade Hold Up?
In this week’s High Margin newsletter: Kering shares pop off again as its sales decline slows — despite a lack of clarity on Gucci’s next steps.