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Agenda-setting intelligence, analysis and advice for the global fashion community.

Masterclass | Gen-Z and Fashion in the Age of Realism

Gen-Zers are ushering in a new era for style while influencing and shifting buying behaviours. Learn from BoF Insights and a panel of experts on what fashion leaders need to do to appeal to these digital natives.
BoF Insights Masterclass: Gen-Z and Fashion in the Age of Realism

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Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators,

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Further Reading

BoF Insights | Gen-Z and Fashion in the Age of Realism

Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.

The Debrief | Fashion’s Gen-Z Obsession

The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.

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