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How To Create Loyalty With Customers Through Gamification

Brands are revamping their loyalty programmes to reward shoppers for everything from reading marketing emails to making a TikTok clip. These casino-like tactics are having a big impact on sales. Exclusively for BoF Professional members, a host of experts discuss the emergence of ‘gamification’ as a new customer loyalty strategy.
How To Create Loyalty With Customers Through Gamification

23rd September at 16:00 BST / 11:00 EDT

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