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How E-Commerce and SMEs Are Transforming Africa’s Fashion Industries

The potential of the African continent as both a manufacturing hub and consumer market is still largely untapped. BoF shares key insights from sector specialists on the driving forces behind the evolution of Africa’s fashion industry and identifies what opportunities exist for local and international businesses.
Two models pose in pink gowns in front of a boat.
Two models wearing Senegalese brand Romzy Studio as part of the latest campaign on Ananse Africa, an e-commerce platform which promotes the work of African designers across the continent. (Courtesy)
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Last week, BoF hosted a discussion on the ways in which e-commerce adoption and SME enterprises are transforming Africa’s fashion industry. The BoF LIVE featured Samuel Mensah, CEO of e-commerce platform

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