Agenda-setting intelligence, analysis and advice for the global fashion community.
Innovation is booming in the multi-billion dollar textured hair sector, as a flurry of entrepreneurs seek to shake-up the formerly stagnant market with “wet” products like shampoos and conditioners and “dry” items such as wigs and extensions. In turn, retailers and investors are paying more attention to the natural hair segment, increasingly recognising its untapped potential — though there’s still work to be done.
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