Agenda-setting intelligence, analysis and advice for the global fashion community.
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Hero products, or best-sellers, often account for up to 30 percent of a beauty brand’s revenue, however, the long-lasting success of a hero product hinges on the quality of its formula, timing and a bit of luck.
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