Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

Case Study | How to Take the Friction Out of Commerce

Tools and services are helping fashion and beauty industries stem the billions of dollars they reportedly lose due to abandoned carts by taking the friction out of the checkout stage, online and off.

Cover of BoF case study How to Take the Friction Out of Commerce — BoF's latest case study explores how brands and retailers are deploying tools and services to take the friction out of commerce.

By

Marc Bain

08 December 2022

Loading...

Fashion and beauty retailers don’t face an easy road ahead. For a variety of reasons, they are having to work harder than ever to close each and every sale. As economic and geopolitical pressures began weighing heavily on consumer sentiment in 2022, shoppers generally have

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Loading...

About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

In This Article

Topics

Technology

Organisations

Tags

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Opinion: Online Shopping Could Be AI’s Next Victim

Opinion: Online Shopping Could Be AI’s Next Victim

The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Season That Was: Signals From Fashion’s Front Lines

From the impact of the war in the Middle East to the future of Saks to the Kering conundrum, Imran Amed shares his intel and insight from the trenches of the latest ‘fashion month.’

Lanvin Deputy CEO Siddhartha Shukla Exits Brand

Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.

The Designers and Brands That Defined the Season | The BoF Podcast

In a post-fashion month debrief, BoF founder Imran Amed and editor-at-large Tim Blanks assess how the biggest houses are bedding in under new creative leadership at Chanel, Gucci, Dior and more.

Is Quince Really Worth $10 Billion?

From $50 cashmere to Dom Pérignon champagne, the everything store for the aspirationally bougie is outrunning the ghosts of DTC past.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .